With expertise in Oracle CRM and Microsoft CRM across verticals, Mastek has a proven track record in delivering cost effective CRM solutions to various clients around the world.  We offer a broad range of services, including consulting expertise, which helps our customers to analyse, define and achieve their CRM objectives.

Research shows that lack of adoption is a major cause for CRM implementation failures.  Clearly, employees will get more from a user-friendly system than a complex and over-engineered solution.  Mastek provides a complete offering of services - starting from consulting right through the implementation and successful adoption of the system by your employees in order to make sure you get the necessary return on your investment.

Our clients include customers from diverse sectors, including global organisations in financial services, insurance, telecoms, government and healthcare.

The Mastek CRM Centre of Excellence

Mastek has a CRM Centre of Excellence (CoE) - a centralised pool of expertise offering end-to-end CRM services throughout the world. The CoE team is managed and driven by technical and commercial experts with more than 15 years of CRM expertise apiece.

Key Projects Delivered by Mastek CoE:

• Consumption planning
• CRM application for the largest telecom service provider in the UK
• Call centre application for a business assistance centre
• Efficient workflow process for one of the largest telecommunications companies in the world
• Campaign management for a large financial services company
• Sales & customer support integration at a large independent software vendor
• Criminal records management at a nationwide level
• Call centre application for the largest auto company

CASE STUDY

Streamlining the Sales Strategy through Centralised, Coordinated Sales Processes for Commercial Bank of Qatar (CBQ)

CBQ's sales processes were complex; various teams within departments divided by functionality were actively involved in the sales process as well as managing their day-to-day activities.  All of these departments use a variety of desktop or web-based applications, allowing CBQ to meet the different department functional requirements. The teams have the necessary access rights to meet their requirements but the sales team's CRM solution meant that data was collected in diaries and papers leading to frequent data loss.

Mastek Solution

• Mastek proposed the Microsoft CRM v4.0 solution
• The solution was specifically designed to help the sales teams deliver accurate services to enable CBQ to build long-term relationships by managing the customer data in a more professional manner
• Mastek team was instrumental in customising the sales process and reporting

Value delivered

• Consolidated 360 degree view of the customer dashboard
• Considerable increase in the speed of the marketing campaign planning process
• Greater cost efficiency with improved ROI on reporting modules
• Enhanced hit rate with more accurate targeting of customers
• Enabled the sales force to arrive prepared for important customer meetings by accessing sales opportunities and service histories for each customer
• Created a single view of each customer, based on data collected from various sources